Executive support, by invitation It’s --:-- in Atlanta. Supporting leaders across 12+ time zones.

Never unprepared. Never stranded. Never buried in email.

Senior, remote executive support for CEOs, entrepreneurs, board directors, and business owners, delivered personally by Traci Pickett after 28 years at the C-suite level.

Book a discovery call See retainer options
28 yearssupporting C-suite executives
150–300emails triaged a day, 95% closed within 24 hours
8 executivessupported at once while running a 103-person office
One-thirdless routine admin time using AI tools

What you’ll notice first

Support starts with the essentials and quickly becomes a rhythm you can count on.

A clear daily brief

Your priorities, commitments, and decisions waiting on you, in one place each morning.

An inbox under control

Messages triaged, routine replies handled, and important ones pre-drafted for your review.

A calendar that protects focus

Meetings scheduled across time zones with prep attached and room left to think.

Travel with a plan B

Itineraries built with backup options, so a delay never becomes a missed meeting.

What I take off your plate

Shaped around how you lead. Most engagements start with calendar, inbox, and travel.

Calendar and inbox

Proactive scheduling across time zones and a triaged, pre-drafted inbox.

Travel and logistics

Domestic and international itineraries, bookings, and contingency plans.

Meetings and board prep

Agendas, briefs, notes, and follow-up so decisions turn into action.

Projects and follow-through

Deadlines, owners, and open loops tracked across your team and partners.

Operations and systems

SOPs, onboarding programs, trackers, and meeting rhythms that scale.

Programs and events

Coordination for leadership programs, forums, and client events.

Digital presence

Websites, brand kits, email signatures, and social media graphics. Learn more

A typical week of handoffs

Examples of what clients delegate

  • Board meeting deck, agenda, and pre-reads sent to directors
  • Stockholm partner call moved to fit a delayed London flight
  • Inbox cleared, with 6 replies pre-drafted for approval
  • Leadership offsite venue shortlisted and budget tracked
  • Meeting summary and action items sent within the hour
  • New-hire onboarding checklist turned into a reusable SOP

What’s eating into your week?

Tap everything you’d love to hand off.

Your best-fit retainer will appear here.

“Good executive support isn’t about being busy. It’s about building systems so the same fire never happens twice.”

  • SOPs that keep work consistent, even on the hardest days
  • Onboarding programs that get new team members up to speed fast
  • Meeting rhythms that hold when things get hectic

AI speed, human judgment

I use AI daily to draft briefs and summarize meetings, which cuts routine admin by about a third. That leaves more of my time for the judgment calls that need a person.

  • Microsoft Copilot
  • Claude
  • Notion AI
  • Google Workspace
  • Microsoft 365

Google AI and Microsoft AI certified

How iCart Tech compares

Senior support without the cost of a full-time hire or the turnover of an agency. Here’s how the options stack up.

Full-time hireAgency
Who does the workTraci, personally, every dayOne employeeAssigned assistant, who may change
Experience level28 years of C-suite supportVaries by hireVaries by assignment
Time to start24 hours after the discovery callMonths of recruitingWeeks of matching
OverheadOne monthly invoiceSalary, benefits, payroll, equipmentMonthly fee plus account management layers
Time zone coverage12+ zones across North America, Europe, Africa, and AsiaUsually oneDepends on assistant

How we get started

Three simple steps from first hello to a partnership that runs like clockwork.

  1. Discovery call

    We talk through your priorities, pain points, and working style to see whether we’re a fit.

  2. Onboarding

    I learn your tools, people, and preferences, and we write down how you like things done so nothing is left to guesswork.

  3. Ongoing partnership

    A steady rhythm of check-ins and proactive support, with scope that grows as your needs change.

Monthly retainers

One predictable invoice each month. No hours to track, no recruiting, no payroll overhead.

Essential

$5,000 / month

Core support for one leader.

  • Calendar and inbox management
  • Travel planning and logistics
  • Meeting scheduling and prep
  • Weekly check-in
Start a conversation

Executive

$7,500 / month

Deeper, embedded support for one senior leader.

  • Everything in Essential
  • Daily priorities brief
  • Board and leadership meeting prep
  • Project tracking and follow-through
  • Stakeholder correspondence
Start a conversation

Partner

$9,500 / month

Support for a founder and their leadership team.

  • Everything in Executive
  • Support for up to three leaders
  • SOPs and systems buildout
  • Team meeting rhythms and coordination
Start a conversation

Every engagement is scoped on the discovery call. Retainers renew monthly.

What leaders say

“I really liked working with Traci! She is a total professional. She is organized, diligent, and has a firm grasp on the latest software tools that keep her prepared for any organizational challenges that come her way. One of the most important things she brings to the table is a sense of calmness in the whirlwind that is executive life—she has the ability to see through the fog and help chart a path to productivity!”
Jay Donovan
Co-Founder, AI Sizer and Visible Magic; former TechCrunch
“Traci and I worked together for a short time this year, but I was impressed with her hard work and impactful resiliency to help me pull off a successful CFO Forum 2024 year-end program. I would highly recommend Traci to come along side you to get things done.”
Chris White
Executive Managing Director and Founder, CFO Forum
Traci Pickett, founder of iCart Tech
“I make sure the leaders I support never walk into a meeting unprepared, miss a flight without a backup plan, or lose a decision in a buried email.”

Traci Pickett, Founder

Meet Traci Pickett

For 28 years, I’ve worked alongside C-suite executives, senior leaders, and leadership teams across tech startups, government, education, and the nonprofit world. Most of that time, I’ve supported several leaders at once, across multiple time zones and often remotely. Along the way, I’ve learned that the best executive support is felt more than seen: the meeting where everyone arrives prepared, the travel change handled before you land, the decision that never gets lost.

I founded iCart Tech to offer that level of partnership to a select group of CEOs, entrepreneurs, board directors, and business owners. When you work with iCart Tech, you work with me. I take the time to learn how you think and what matters most, protect your time as carefully as my own, and build the systems that keep your world running smoothly, even on the busiest days.

And the name? iCart is Traci, spelled backwards. Tech is the digital world we work in. It’s a small reminder that this work is personal. My name is quite literally on everything I do.

  • 28 years of C-suite executive support
  • 10+ years fully remote, supporting 2 to 5 senior leaders at once
  • Google AI and Microsoft AI certified
  • Member of the International Association of Administrative Professionals and the American Society of Administrative Professionals
  • Woman-owned and based in Georgia
  • Tech startups
  • Government
  • Education
  • Nonprofit
  • Energy
  • Consulting
  • Financial services
  • Healthcare
  • Professional services

Follow along

Connect with Traci on LinkedIn

Across Time Zones

Field notes on delegation, calendars, and leading well from anywhere in the world. A fresh post every week.

The Playbook

Practical guides, checklists, and how-tos for working with an executive assistant. Free to use, print, and share.

Questions leaders ask

How is this different from an agency?

With an agency, you’re matched with an assistant who may change over time, often with account managers in between. With iCart Tech, you work directly with me. The person who learns your priorities is the person doing the work.

Can you support more than one leader?

Yes. Supporting several executives at once is how I’ve spent most of my career. The Partner retainer covers a founder and up to three leaders.

Which time zones do you cover?

All U.S. time zones, plus Canada, the UK, Europe, Turkey, Kenya, and Japan. I’ve supported leaders based in Iceland, Sweden, and the UK alongside U.S. teams.

What tools do you work in?

Google Workspace and Microsoft 365, plus AI tools like Copilot, Claude, and Notion AI. I’ll work inside the systems you already use.

How do we get started?

Book a discovery call. We’ll talk through where your time is going, and if we’re a fit, I’ll recommend a retainer and outline the first weeks of onboarding.

Let’s find out if we’re a fit

A 30-minute discovery call to talk through where your time is going and what support would change the most.

  • You’ll hear back within one business day. Most often, the same day!
  • No pressure, no long sales pitch.
  • Prefer email? Write to hello@icarttech.com

Request a discovery call

By submitting, you agree to our privacy policy. We never share your details.

Across Time Zones

The art of the overlap: running a calendar across 12+ time zones

By Traci Pickett, founder of iCart Tech. 4 min read

When the people you support are spread across a dozen time zones, the calendar stops being a schedule and becomes a puzzle. After years of supporting leaders across the U.S., Canada, Europe, Turkey, and Kenya, these are the habits that keep the puzzle solvable.

Pick one home time zone

Every calendar needs a single source of truth. I anchor each leader’s calendar to the time zone where they actually live and work, and I translate everything else into it. It sounds simple, but it prevents the most common mistake in global scheduling: two people each assuming the other one converted the time.

Find the overlap window first

Before proposing a single slot, I map where everyone’s working hours actually overlap. Some weeks that window is two hours. Some weeks it’s twenty minutes. Knowing it up front means I offer times that work instead of starting a back-and-forth that eats a day.

Put both times in every invite

Calendar software converts times automatically, but people still read the subject line and the body. I write the time in each attendee’s zone right in the invite, like “9:00 AM Atlanta / 2:00 PM London / 4:00 PM Nairobi.” It takes ten seconds and saves a lot of apologetic emails.

Watch the daylight saving gap

The U.S. and Europe don’t change their clocks on the same weekend, and many countries don’t change them at all. For a few weeks each spring and fall, a meeting that has always been at 3 p.m. can quietly shift by an hour for part of the group. I flag those weeks on the calendar in advance so nobody is caught off guard.

Protect the edges of the day

Global work makes it tempting to schedule into early mornings and late evenings. I treat those edges as the exception, not the default. If a leader has to take a late call, I make sure the next morning has room to recover. A well-run calendar protects energy, not just time.

The goal isn’t a perfectly packed calendar. It’s a calendar that lets you show up prepared, rested, and present, wherever in the world your next meeting happens to be.

Want this kind of support in your corner? Book a discovery call.

Across Time Zones

So the same fire never happens twice

By Traci Pickett, founder of iCart Tech. 4 min read

Early in my career, I measured a good day by how many problems I solved. Twenty-eight years later, I measure it differently: how many problems I made sure we’ll never have to solve again.

Write it down the second time

The first time something goes sideways, you fix it. The second time, you document it. My rule is simple: if a task or a problem shows up twice, it gets a short checklist. Not a fifty-page manual, just the steps, the people involved, and the one thing that tends to go wrong.

Triage beats heroics

I’ve managed inboxes that receive 150 to 300 emails a day, and the only way to close 95% of them within 24 hours is to stop treating every message as equal. I sort by what needs a decision, what needs a reply, what needs a file, and what needs nothing at all. Once the categories are clear, the volume stops being frightening.

Meeting rhythms that hold under pressure

When things get hectic, the first thing to disappear is the regular check-in, which is exactly when you need it most. I build meeting rhythms that are short enough to survive a crisis: a fifteen-minute weekly sync, a standing agenda, and notes that go out the same day.

Onboarding is a system, too

When I supported eight executives while running operations for a 103-person office, onboarding new people well was the difference between a calm month and a chaotic one. A good onboarding program answers the questions new people are afraid to ask, before they have to ask them.

Systems aren’t about rigidity. They’re about freeing up attention for the things that genuinely need a human, like judgment, relationships, and the fires that truly are new.

Want this kind of support in your corner? Book a discovery call.

Across Time Zones

What I hand to AI, and what I never will

By Traci Pickett, founder of iCart Tech. 3 min read

I use AI tools like Copilot, Claude, and Notion AI every day, and they’ve cut my routine administrative work by about a third. That time doesn’t disappear. It goes to the parts of the job that need a person.

What I hand to AI

First drafts. Briefing documents, meeting agendas, and routine replies start faster with a draft to react to.

Meeting summaries. Turning a long conversation into decisions and action items used to take an hour. Now it takes minutes, plus my review.

Reformatting and organizing. Turning notes into a clean tracker, or a messy list into a clear agenda, is exactly the kind of work AI does well.

What I never hand over

Judgment calls. Which email needs a reply today, which meeting can move, and which request needs a gentle no are decisions that depend on context only a person has.

Relationships. How a message lands with a board member, a partner, or a new hire matters as much as what it says. I write and review anything sensitive myself.

Confidential information. I only use AI tools that my clients have approved, and I never put confidential material into a tool that hasn’t been cleared for it.

The real benefit

The best thing AI has done for my work isn’t speed. It’s space. With routine drafting handled faster, I spend more of my day thinking ahead: anticipating what a leader will need next week, not just what they need in the next hour.

Want this kind of support in your corner? Book a discovery call.

The Playbook · Getting started

How to prepare for your discovery call

3 min read

The discovery call is a conversation, not an interview. The goal is to understand where your time is going and whether we’re the right fit. You don’t need to prepare anything formal, but a few minutes of thought makes the call far more useful.

Think about your last two weeks

Look back at your calendar and inbox. Where did time disappear? Which tasks did you do yourself that you wish someone else had handled?

Bring your top three frustrations

Maybe it’s an inbox that never gets to zero, travel that always goes sideways, or meetings that end without clear next steps. Naming the pain points helps us start where support will matter most.

Know who else is involved

Will support cover just you, or also your leadership team? Are there other assistants, chiefs of staff, or operations people I’d work alongside?

Questions to ask me

Ready to hand some of this off? Book a discovery call.

The Playbook · Delegation

What to delegate first: a starter checklist

4 min read

Most leaders underestimate how much they can hand off. A good rule: if a task doesn’t require your unique judgment, relationships, or expertise, it’s a candidate for delegation. Check off everything that applies to you.

Calendar

Inbox and communication

Travel and logistics

Projects and operations

Checked five or more? You’d likely benefit from ongoing support. Bring this list to your discovery call.

Ready to hand some of this off? Book a discovery call.

The Playbook · Getting started

How onboarding works

3 min read

Onboarding is where I learn how you work so support feels natural from the start. Every onboarding is tailored to the leader I’m supporting, but here’s what it typically includes.

1. Kickoff conversation

We go deeper than the discovery call: your priorities for the next few months, key people, recurring meetings, and anything urgent that needs attention right away.

2. Access and tools

We set up secure access to the systems I’ll work in, like your calendar, inbox, and shared drives. See the guide on sharing access securely for how this works.

3. Your working-style guide

Together we write down how you like things done: how you prefer to communicate, which meetings are protected, how you like to travel, and when to interrupt you. This becomes our shared reference so nothing is left to guesswork.

4. Settling into a rhythm

We agree on a regular check-in and how I’ll keep you updated. From there, support grows as trust and context build.

Tip: the more context you share early, the faster support becomes seamless. Nothing is too small to mention.

Ready to hand some of this off? Book a discovery call.

The Playbook · Tools and access

How to share calendar and inbox access securely

4 min read

Your assistant needs access to your calendar and inbox, but you should never need to share your password. Both Google and Microsoft have built-in ways to grant access safely, and you can remove it at any time.

Google Workspace (Gmail and Google Calendar)

Inbox: Gmail lets you add a delegate from your account settings. Your delegate can read, send, and organize email on your behalf without your password.

Calendar: share your calendar with your assistant and give them permission to make changes to events.

Microsoft 365 (Outlook)

Outlook lets you add a delegate and choose exactly what they can do in your calendar and inbox, from viewing to editing to sending on your behalf.

Passwords for other tools

For travel sites, loyalty programs, and other accounts, use a password manager’s secure sharing feature. It lets you share access without revealing the password, and you can revoke it anytime.

Good habits

Ready to hand some of this off? Book a discovery call.

The Playbook · Travel

Travel preferences: the details that make trips seamless

3 min read

Great travel support comes down to details. Share these once, and every trip after that gets easier.

Flights

Hotels and ground transport

Personal details

Depending on your needs and how you like to travel, your itineraries can include a plan B: backup flights, alternate routes, and the contacts you’ll need if something changes.

Ready to hand some of this off? Book a discovery call.

The Playbook · Working together

Your working-style guide: 10 questions

3 min read

The best support anticipates what you need. These ten questions build the foundation. Answer them in a few words each, and revisit them every few months as things change.

  1. How do you prefer to receive updates: email, chat, a daily summary, or a quick call?
  2. Which meetings or blocks of time are never to be moved?
  3. What time of day do you do your best thinking?
  4. When is it okay to interrupt you, and how?
  5. Who are the people whose requests always come first?
  6. Which decisions can your assistant make without checking with you?
  7. How do you like emails drafted in your voice: brief, warm, or formal?
  8. What are your personal commitments to protect, like family time, workouts, or appointments?
  9. What has frustrated you most about past support?
  10. What would make you say, “This is working perfectly”?

Ready to hand some of this off? Book a discovery call.

Across Time Zones

The daily brief: one page that changes a leader’s week

By Traci Pickett, founder of iCart Tech. October 12, 2026, 4 min read

Most leaders start the day the same way: opening the inbox, scanning the calendar, and trying to piece together what actually matters. It’s a slow, scattered start. A daily brief replaces all of that with one page.

What goes in it

A good daily brief is short enough to read in two minutes. Mine usually covers five things:

Today’s meetings, with the purpose of each and anything to review beforehand.

Decisions waiting on you, listed in order of urgency.

Replies only you can send, with drafts ready for your review where possible.

Deadlines this week, so nothing arrives as a surprise on Friday.

A heads-up on tomorrow, especially early meetings, travel, or anything that needs preparation tonight.

What stays out

The brief isn’t a summary of everything that happened. Routine replies, scheduling back-and-forth, and anything already handled stay out. If it doesn’t need the leader’s attention, it doesn’t go on the page.

Format matters less than consistency

Some leaders like an email, some prefer a shared document, and some want a quick chat message. The format should match how the leader already works. What matters is that it arrives at the same time every day, so it becomes something they can rely on.

Why it works

The brief does two things at once. It gives the leader a clear start to the day, and it forces the assistant to think ahead: what’s coming, what’s at risk, and what can be handled before anyone has to ask. Over time, that habit of anticipation is what turns good support into great support.

Want this kind of support in your corner? Book a discovery call.

Across Time Zones

How to delegate when you’ve never had an assistant

By Traci Pickett, founder of iCart Tech. October 19, 2026, 4 min read

Many leaders tell me the hardest part of working with an assistant isn’t finding the right person. It’s letting go. When you’ve done everything yourself for years, handing over your calendar or inbox can feel uncomfortable. That’s normal, and it gets easier quickly.

Start with what drains you, not what’s important

Begin with the tasks that take time but don’t need your judgment: scheduling, travel bookings, expense receipts, and following up on unanswered emails. These build trust fast, because the results are easy to see.

Explain the why, not just the what

“Book me a flight to Chicago” works once. “I prefer morning flights so I can work in the afternoon, and I never check a bag” works every time after. A few sentences of context save dozens of future questions.

Agree on how you’ll stay in sync

A short, regular check-in gives you a place to share updates and preferences without interrupting each other all week. Decide together what deserves an immediate message and what can wait for the check-in.

Expect a learning curve, on both sides

The first few weeks are about learning how you work. Small misses are part of the process. Share feedback early and specifically, and you’ll notice that the same question rarely comes up twice.

Expand as trust grows

Once the basics run smoothly, it’s natural to hand off more: meeting preparation, project follow-up, and eventually the drafting of routine correspondence in your voice. Most leaders are surprised by how much they were carrying that never needed to be theirs.

Want this kind of support in your corner? Book a discovery call.

Across Time Zones

Board meeting prep: a two-week countdown

By Traci Pickett, founder of iCart Tech. October 26, 2026, 5 min read

A well-run board meeting looks effortless in the room. Behind it is a steady, organized two weeks of preparation. Here’s the countdown I use as a starting point, adjusted to each organization’s rhythm.

Two weeks out

Confirm the date, time, location or video link, and attendance. Share a draft agenda with the leader and ask presenters for their materials by a set deadline. Confirm any travel, catering, or room needs now, while there’s still flexibility.

One week out

Collect presentations and reports, and follow up on anything missing. Assemble the board packet in a consistent order that matches the agenda. Review it for version issues, typos, and missing pages before the leader sees it.

Five days out

Send the final agenda and packet to directors, so they have time to read before the meeting. Directors who arrive prepared make for shorter, better discussions.

The day before

Prepare a brief for the leader: key decisions on the agenda, open questions from directors, and any sensitive topics to anticipate. Test the video link and confirm any last details with the venue.

Meeting day

Arrive early (or log on early), have backup copies ready, and capture decisions and action items as they happen.

Within two days after

Draft the minutes or summary for review, send action items to their owners with deadlines, and file the final materials. Then start a running list for the next meeting, while everything is fresh.

Want this kind of support in your corner? Book a discovery call.

Across Time Zones

A Q4 reset: getting your calendar and inbox ready for the new year

By Traci Pickett, founder of iCart Tech. November 2, 2026, 4 min read

November is a natural moment to pause and look ahead. A little cleanup now means you start January with a clear calendar, a quiet inbox, and a plan, instead of spending the first weeks of the year catching up.

Review recurring meetings

Recurring meetings tend to multiply over a year. Look at each one and ask: is it still needed, is it the right length, and does it need everyone currently invited? Cancelling or shortening even a few can return hours every month.

Block the big dates early

Board meetings, leadership offsites, conferences, and planning sessions for the first half of the year are easier to schedule now, before calendars fill up. Add personal commitments too, like school breaks and vacations, so they’re protected from the start.

Clear the inbox backlog

Archive what’s finished, file what needs keeping, and make a short list of the threads that still need a decision. Starting the year with only the open items in view makes a real difference.

Update the details

Year-end is a good time to refresh travel profiles, loyalty numbers, passport expiration dates, email signatures, and key contact lists.

Plan for the holiday slowdown

Decide early how you’ll handle the last two weeks of December: who covers urgent items, what auto-replies will say, and which deadlines need to move before everyone steps away.

The goal isn’t perfection. It’s walking into the new year with less carried over and more room for what matters most.

Want this kind of support in your corner? Book a discovery call.

The Playbook · Working together

How to run a 15-minute weekly sync with your assistant

3 min read

A weekly sync is the simplest habit for working well with an assistant. Fifteen minutes, same time every week, with a standing agenda. It keeps small questions from turning into constant interruptions.

A simple standing agenda

  1. The week ahead (5 minutes): key meetings, travel, and deadlines.
  2. Decisions needed (5 minutes): anything waiting on you.
  3. Priorities and changes (3 minutes): what’s shifted, and what matters most this week.
  4. Anything else (2 minutes): quick questions and preferences.

Habits that make it work

Tip: if the sync regularly runs long, that’s a sign something needs its own conversation, not a longer meeting.

Ready to hand some of this off? Book a discovery call.

The Playbook · Meetings and events

Board meeting prep checklist

4 min read

Use this checklist alongside the two-week countdown on the blog. Print it, or check items off as you go.

Logistics

Materials

The leader’s brief

After the meeting

Ready to hand some of this off? Book a discovery call.

The Playbook · Tools and access

Inbox triage: a simple email setup that keeps you in control

4 min read

You don’t need a complicated system to tame your inbox. A handful of folders (or labels) and a few automatic rules can do most of the work. Both Gmail and Outlook support this.

Four folders to start with

  1. Needs a decision: items only you can decide.
  2. Needs a reply: messages waiting on a response.
  3. Waiting on others: threads you’re following up on.
  4. Reference: things to keep, with no action needed.

Rules worth setting up

Habits that keep it working

Working with an assistant? Share these folders through delegate access so you’re both working from the same system.

Ready to hand some of this off? Book a discovery call.

The Playbook · Meetings and events

Planning a leadership offsite: a timeline checklist

4 min read

A leadership offsite takes more planning than most people expect. This timeline works for a one- or two-day offsite. For larger events, start earlier.

Eight to twelve weeks out

Four to six weeks out

Two weeks out

The week of

After the offsite

Ready to hand some of this off? Book a discovery call.

iCart Tech

Privacy policy

Effective September 2026

iCart Tech Corporation, LLC (“iCart Tech,” “we,” “us”) respects your privacy. This policy explains what information we collect through icarttech.com and how we use it.

Information we collect

When you submit the discovery call form, we collect the details you choose to share: your name, email address, company, role, time zone, the retainer you’re considering, your availability, and your message. If you email us, we receive your email address and whatever you include in your message.

How we use it

We use your information only to respond to your inquiry, schedule a conversation, and provide services if we work together. We do not sell, rent, or trade your personal information, and we do not use it for unrelated marketing.

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We keep inquiry information only as long as needed to respond and, if we work together, for the length of the engagement and any recordkeeping required by law.

Your choices

You can ask us to access, correct, or delete the information you’ve shared by emailing hello@icarttech.com.

Changes

If we update this policy, we’ll post the new version here with a new effective date.

Questions? Email hello@icarttech.com.